Fifteen Percent of Customers To Switch Laptop Brand Due to Battery Recalls

The massive laptop battery recalls, caused by Sony’s faulty Li-Ion cell units, haven’t put most business buyers and consumers off from buying laptop. But the recalls may push some buyers to switch brands, according to a new IDC’s study.

Some 85% of respondents said the widespread battery recalls won’t affect their future notebook purchasing decisions, according to a survey. But, 15% of both buyers said it will change their buying plans.

“That’s enough of an impact to sway market share, especially in the corporate segment where buyers purchase large volumes of laptops,” IDC analysts said.

In the past several months Apple, Dell, Fujitsu, Gateway, Lenovo, Panasonic, Sony, and Toshiba have issued battery recalls, because of battery overheating problems. The only two major notebook vendors, which didn’t recalled laptop batteries due to overheating are HP and Acer.

Battery Recalls Pushing Some Buyers To Switch Laptop Brands - News by InformationWeek