The chip maker has used the Centrino brand name for four generations of its notebook platforms including “Carmel”, “Sonoma”, “Napa”, and current “Santa Rosa” and “Santa Rosa Refresh”. This unchanging brand name has left consumers unable to identify the differences between laptop platforms reportedly. The new marketing strategy should give consumers the feeling of a tangible upgrade and will hopefully spur replacement demand, according to the report.
The upcoming Intel Centrino 2 “Montevina” platform will use the new 45-nanometer “Penryn” processors and has a 1066MHz front side bus, which is up from current 800MHz.
DigiTimes says that the new platform will be launched in June this year at Computex show in Taipei.